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Hi! Thanks for stopping by my website. My name is Louise Matsakis, and I’m a freelance journalist covering technology, the internet, and China from Los Angeles, California. I write You May Also Like, a free newsletter about e-commerce and Chinese tech giants. Sign up for it here!


I was most recently deputy news editor at the media startup Semafor, where I edited breaking news stories and helped launch a daily newsletter with over 100,000 subscribers. Before being promoted to that role, I was a technology reporter at Semafor covering artificial intelligence and China's technology industry.​

Before that, I was an investigative tech reporter at NBC News, where I broke several influential stories about Amazon, Starbucks, and Russia's invasion of Ukraine. I've also worked as a senior editor at Rest of World, a non-profit newsroom focused on tech in the Global South, where I covered Amazon's international operations in six countries. An investigation I worked on for Rest of World about the Chinese fast fashion giant Shein won the 2022 Society of Publishers in Asia award for excellence in business reporting.

I spent three years of my early 20s as a staff writer at WIRED magazine, where I broke stories about Amazon, TikTok, Google, and Facebook. I got my start in journalism as an editor at Motherboard, Vice's technology and science vertical. My reporting on sexism at Google for Motherboard was featured on the front page of The Wall Street Journal and led to the firing of a senior engineer.

My work has appeared in The Atlantic, Insider, The Guardian, Wired, Vice, The Information, NBC News, and other publications. I regularly appear on podcasts and TV news programs, including National Public Radio, CBS News, Good Morning America, and the BBC.


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