Hi! I'm Louise, I'm a Los Angeles-based journalist reporting on China, e-commerce, and artificial intelligence. I'm currently a senior business editor at WIRED Magazine, where I help oversee a team of reporters and shape our coverage of AI, venture capital, and the global technology industry. I write You May Also Like, an independent newsletter about online shopping and the people behind the things we buy.
Much of my work focuses on China and the impact that Chinese tech companies are having on the world. I've chronicled the global rise of TikTok and political efforts to ban the app in the United States, investigated the labor practices of Chinese e-commerce platforms, and broken stories about export controls designed to stymie Beijing's efforts to develop advanced AI. Above all else, I try to cover what I believe is the most interesting country on the planet with humility and empathy.
I was previously deputy news editor at the media startup Semafor, where I edited breaking news and helped launch a daily newsletter focused on Asia with over 100,000 subscribers. Before being promoted to that role, I was a technology reporter at Semafor covering artificial intelligence and China's technology industry.
Before that, I was an investigative tech reporter at NBC News, where I broke several influential stories about Amazon, Starbucks, and Russia's invasion of Ukraine. I've also worked as a senior editor at Rest of World, a nonprofit newsroom focused on tech in the Global South. An investigation I co-reported for Rest of World about the fast-fashion giant Shein won the Society of Publishers in Asia award for excellence in business reporting.
I spent my early 20s as a staff writer at WIRED, where I broke stories about Amazon, TikTok, Google, and Facebook. I got my start in journalism as an editor at Motherboard, Vice's now-defunct technology and science vertical. My reporting on Google for Motherboard was featured on the front page of The Wall Street Journal.
My work has appeared in The Atlantic, Business Insider, The Information, and other publications. I am currently a Jefferson Fellow at the East-West Center and was formerly a Reporter in Residence at Omidyar Network. I graduated with a degree in philosophy from New York University and studied intensive Chinese in Taipei, Taiwan.